Vermiglio was the opening film of the Visuali Italiane - the main festival in Romania dedicated to the latest Italian cinema productions, held in four major cities (Bucharest, Cluj, Iasi, and Timisoara). The festival is organized by the Italian Institute of Culture in Bucharest. We focused on the core edition in Bucharest (3rd of March) where it was featured as the opening film with a special reception of over 250 guests from the cultural scene, media, and influencers, which created the expected buzz just a few days before the official release - 7th of March.