Building audiences for meaningful cinema.

TIFF

Overview

Transilvania Founded in 2002, Transilvania International Film Festival is Romania's leading film festival, welcoming over 100,000 participants at each edition.

Over ten editions, I have worked across four departments of the festival: Industry, Communications, Festival Programme and Guest.

2017-2019

Role
Transilvania Talent Lab Coordinator · TIFF Industry Department

Coordinated the festival's 5-day professional training programme for emerging Romanian cinema managers, developed in partnership with Europa Cinemas.

2020-present

Role
Social Media Coordinator

Developing and leading the festival's Facebook communication - from content strategy and copywriting to defining a distinctive, approachable tone of voice and visual direction - while managing all paid social campaigns across Facebook and Instagram and helping shape a cohesive visual identity across the festival's social media channels.

Selected Results - 2025

  • 6.1M Facebook content views

  • Reached 840,933 unique users

  • +2,011 net followers

  • 66,681 Facebook interactions

  • 140,925 Facebook profile visits

  • 18,594 ad-driven ticket clicks

Content Performance

  • Multi-photo posts: 2.8M views · 24.6K interactions

  • Photo posts: 2.1M views · 17.8K interactions

  • Links: 499K views · 15.5K interactions

  • Reels: 341K views · 5.3K interactions

  • Stories: 221K views · 1.8K interactions

Parallel project (2019–2025): TIFF Unlimited


Led the communication for TIFF Unlimited, TIFF's VOD platform. Grew its social community from 2.5K to 18K+ followers, helping establish one of Romania's most engaged online communities dedicated to arthouse cinema. During the pandemic, the platform became a key digital extension of the festival, frequently surpassing the main TIFF page in engagement.

Selected results - 2024

  • 976K reach

  • 36.6K website clicks

  • 21.6K page visits

2023-present

Role

Film programmer

Contributing to the festival's curatorial activities.

2025-present

Role

Q&A Moderator

Moderating post-screening conversations with filmmakers, actors and special guests.

WORK

Cinema Victoria

2023-present

Overview

Communication, rebranding and audience development for Cinema Victoria, a historic arthouse cinema established in 1931. During this period, the cinema grew to welcome over 74,500 spectators annually, becoming Romania's highest-attended single-screen cinema.

Role

Communication Manager (social media, newsletter, PR) · Rebranding Coordinator · Programming Consultant

Leading Cinema Victoria's communication across Facebook, Instagram, newsletter, PR and paid campaigns, while coordinating the cinema's rebranding process, shaping its visual identity and contributing to film programming and audience development.

Selected results - 2023

  • +43% ticket sales

  • +193.5% ad-driven ticket clicks

  • Newsletter open rate 25% → 39.8%

More results

  • +106.5% Facebook reach

  • +38.5% Instagram reach

  • +326.9% Facebook page visits

  • +284.9% Facebook ad-driven ticket clicks

Selected results - 2025

  • +6.74% attendance

  • 11.9M Facebook views

  • 1M Instagram views

More results

  • +69.6% Facebook content views

  • +60.3% Instagram content views

  • +12.4% unique visitors

  • +38.6% website visits

  • +42.8% user actions

The Gopo Awards (Romanian Film Awards)

2022

Overview

The Gopo Awards are Romania's national film awards, celebrating excellence in filmmaking and recognizing the achievements of the country's film industry.

Role

Social Media Manager

Managed Facebook and Instagram communication, including live event coverage. Designed a new visual system for presenting award categories, creating a clearer and more cohesive social media identity.

Pelicam International Film Festival on Environment and People

2019-2020

Overview

Pelicam International Film Festival was Romania's only international festival dedicated entirely to environmental cinema. Held near the Danube Delta, the festival ran for ten editions (2012–2021), bringing together filmmakers, scientists and environmental voices from around the world.

Role

PR Executive

Led media relations and press communication, securing extensive national media coverage and helping strengthen the festival's public visibility.

Cinemobilul

2017-2020

Overview

Cinemobilul is Romania's largest travelling cinema initiative, bringing the big-screen experience to communities without access to a cinema. Each year, the project reaches 65+ towns and villages and welcomes over 55,000 spectators.

Role

Project Development & Communication

Developed funding applications for the National Cultural Fund Administration (AFCN) and the Romanian National Film Centre (CNC), securing national cultural funding for Cinemobilul. Two AFCN applications ranked among the top two highest-scoring proposals in their respective funding calls. Also led media relations, built national media partnerships and contributed to Facebook communication.